Meet the hosts
The marketing leaders behind the podcast
Get to know the hosts of The Last Analog Marketers Podcast, two experienced marketing leaders bringing sharp perspective, candid stories, and cross-generational insight to conversations about advertising, media, creative, and strategy.
Why they host
Experienced hosts for smarter marketing conversations
The show brings together two distinct perspectives on brand strategy, creative risk, media trends, audience growth, and the changing tools marketers use every day. Each episode turns informed conversation into practical insight for brand leaders, marketers, founders, and curious creatives.
Sharp perspective
Expect thoughtful commentary on campaigns, positioning, storytelling, and what makes ideas resonate.
Real chemistry
The hosts balance analysis and personality, creating conversations that feel informed, lively, and genuinely human.
Meet the hosts
Aaron Peterson and Jamie Jones bring lived experience, sharp perspective, and a shared curiosity about where marketing has been and where it is headed next.
Aaron Peterson
Co-Host
Aaron Peterson is a senior marketing leader with 20+ years of experience building integrated marketing programs across content strategy, demand generation, brand marketing, and go-to-market execution for B2B technology, SaaS, data analytics, advertising, and media companies. He works at the intersection of strategy and execution, helping teams connect brand, performance marketing, audience insight, and revenue outcomes. His track record includes doubling brand awareness in six months, generating $1M+ in pipeline within a single campaign cycle, launching products that produced qualified revenue within weeks, and building content and demand infrastructure that compounds returns over time.
His work spans original research, market research, media research, thought leadership, seven editions of the Media Reactions annual report featured in The Wall Street Journal and AdAge, streamlined content pipelines, marketing automation workflows, cross-functional leadership, and events designed to drive pipeline. Drawing on experience across Adwanted USA, DBC Brand Communications, SurveyMonkey, Kantar, and Gregory Welteroth Advertising, Aaron brings a polished, practical perspective to conversations about how marketing, advertising, media, analytics, adtech, and martech continue to evolve.
Jamie Jones
Co-Host
Jamie Jones brings 20+ years of B2B marketing experience to The Last Analog Marketers Podcast, offering a thoughtful, future-focused perspective on how marketing, advertising, media, and customer engagement continue to change. Her work blends creativity, strategic thinking, and curiosity, with a focus on connecting timeless marketing principles to modern brand building, audience development, and the next wave of industry change. On the podcast, Jamie surfaces fresh ideas, asks insightful questions, and represents the voices shaping the future of marketing.
Jamie built her expertise across integrated brand strategy, product marketing, demand generation, content marketing, and storytelling. She has led brand refreshes that clarified positioning and improved audience engagement, launched cross-channel campaigns that increased qualified leads, and built CRM-driven nurture programs to deepen client relationships. Jamie has produced and hosted live industry events and partnered with agencies, analytics teams, and marketing technology stakeholders to translate complex data into clear, compelling narratives. Practical, pragmatic, and endlessly curious, she helps listeners bridge analog instincts with modern tactics in martech, analytics, and performance marketing to drive results.