Why The Last Analog Marketers exists.
We built this marketing podcast and website to explore how timeless brand instincts meet fast-moving digital change. It is a space for marketers, advertisers, strategists, creatives, and analysts who want sharper conversations about what the industry has learned, what it is getting right, and what needs to evolve next.
Brand promise
A marketing podcast for the analog-to-digital generation
Our aim is to discuss the past, present, and future of marketing with a critical lens that educates and inspires. We feature expert practitioners who lived through the shift from analog to digital alongside newer voices shaping the future of advertising, content, media, research, and marketing technology.
Our mission is to bridge the gap between past and present, to enable a brighter future for marketing.
We explore what marketing has been, what it is becoming, and what future marketers can learn from both.
The Last Analog Marketers
The website extends that mission beyond the mic with episodes, videos, and articles that connect lived experience, emerging ideas, and practical perspective.
Connect with us at contact@lastanalogmarketers.com or follow along on LinkedIn.
Introducing the show
A lived view of change
Growing up before the internet, learning marketing in the 2000s, seeing the entire landscape transform in real time across 20+ years of practice. This show will explore what we’ve noticed, what we’ve missed, and what we’ve gained.
And we’ll feature experts – seasoned practitioners to impart wisdom and guidance, as well as the next generation of marketers to help us see and remind us of the opportunities ahead with the latest ideas and innovations.
Why now
Why this conversation matters now
A small group of marketers exist in the space between traditional and digital. We grew up in an analog world, but have built our careers in an evolving digital one. As our former bosses and mentors hit the late stages of their careers and/or retire, it’s important we capture stories and share insights across generations that might otherwise be lost.
And that could help shape how future marketers approach their challenges and opportunities.
Brand pillars
What we stand for
Curious
Understanding and sharing the ins-and-outs of the marketing industry while balancing data-driven decisions with creativity.
Bold
Exploring both the good and the bad of the marketing industry and sharing new ideas and opinions.
Principled
Emphasizing integrity, transparency, and trust for the long-term sustainability of the marketing industry.
Meet the hosts
Aaron Peterson and Jamie Jones share a mission to make marketing conversations smarter, sharper, and more human.
Co-host focused on strategy, perspective, and the analog-to-digital transition
Co-host bringing creative energy, fresh ideas, and a forward-looking lens
Episodes, video, and insight
Join the conversation
Start with the latest videos, dive into the blog, and follow the ideas shaping the future of marketing and advertising.