Why The Last Analog Marketers exists.
We built this marketing podcast and website to explore how timeless brand instincts meet fast-moving digital change. It is a space for people working in marketing, advertising, media, consumer research, market research, media research, analytics, advertising technology, and marketing technology who want sharper conversations about what the industry has learned, what it is getting right, and what needs to evolve next.
Brand promise
A marketing podcast for the analog-to-digital generation
Our aim is to discuss the past, present, and future of marketing with a critical lens that educates and inspires. We feature expert practitioners who lived through the shift from analog to digital alongside newer voices shaping the future of advertising, media, consumer research, market research, analytics, advertising technology, and marketing technology.
Our mission is to bridge the gap between past and present so the next era of marketing, media, and analytics is more informed, more human, and more effective.
We explore what marketing has been, what it is becoming, and what future marketers can learn from both.
The Last Analog Marketers
The website extends that mission beyond the mic with podcast episodes, video conversations, and articles that connect lived experience, emerging ideas, and practical perspective across brand strategy, media, research, analytics, and marketing technology.
Connect with us at contact@lastanalogmarketers.com or follow along on LinkedIn.
Introducing the show
A lived view of change
We grew up before the internet, learned marketing in the 2000s, and watched the industry transform in real time across more than 20 years of practice. This show explores what we have noticed, what we have missed, and what marketers across advertising, media, research, analytics, and martech can still learn from that transition.
We feature seasoned practitioners who can share hard-earned perspective, along with emerging marketers who bring fresh ideas in digital media, consumer insights, adtech, martech, measurement, and modern brand building.
Why now
Why this conversation matters now
A distinct group of marketers works in the space between traditional and digital. We grew up in an analog world, but built our careers in an evolving digital one. As longtime leaders in advertising, media, consumer research, market research, analytics, and marketing technology reach the later stages of their careers, it becomes more important to capture the lessons, frameworks, and stories that could otherwise be lost.
Those cross-generational insights can help future marketers make better decisions about strategy, measurement, creativity, technology, and growth.
Brand pillars
What we stand for
Curious
Understanding and sharing the ins and outs of marketing, advertising, media, and research while balancing data-driven decision-making with creativity.
Bold
Exploring both the strengths and shortcomings of the marketing industry while sharing clear points of view, new ideas, and honest debate.
Principled
Emphasizing integrity, transparency, and trust so marketing, media, analytics, and technology can create stronger long-term outcomes.
Join the conversation
Start with the latest podcast episodes, dive into the blog, and follow the ideas shaping the future of marketing, advertising, media, research, analytics, adtech, and martech.