Welcome to All the [MARKETING] News that Fits
Welcome to the editorial home of The Last Analog Marketers. This blog extends the conversations happening on the podcast and across the site, creating a place for marketers to keep up with ideas, shifts, and debates shaping the industry right now.
The Last Analog Marketers explores the past, present, and future of marketing through a critical, cross-generational lens. The podcast and website were built to bridge the gap between timeless marketing instincts and fast-moving digital change, while preserving the insight of practitioners who lived through the transition from analog to digital and connecting it with the perspectives of those shaping what comes next.
Led by hosts Aaron Peterson and Jamie Jones, the platform is grounded in lived experience, sharp perspective, and a shared curiosity about how marketing evolves. Together, they are creating conversations and content designed to educate, challenge, and inspire marketers who want more than surface-level takes.
All the [MARKETING] News that Fits will feature news, insights, and expert opinions on marketing, advertising, content, research, measurement and analytics, creative, media, technology, events, and related industry topics. The goal is to offer useful perspective on what matters, why it matters, and how it connects to the bigger story of where the business is headed.
We explore what marketing has been, what it is becoming, and what future marketers can learn from both.
Follow along for regular updates, and be sure to listen to, like, and subscribe to The Last Analog Marketers podcast on YouTube.